Articles
How to make a site an agent can use
Each of these starts from a failure we measured on real Norwegian sites, not from a checklist. What breaks, how to tell whether your site does it, what to change, and how to check that the change worked.
Grounded in the 135-site scan. Every figure is sourced.
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The storefront that does not exist without JavaScript
On 21 of 135 Norwegian sites, search returned nothing readable without JavaScript. Here is what the failure looks like in raw HTML, and how to tell whether you have it.
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Your site answers differently depending on who asks
One Norwegian site answers 60 bytes to anything carrying an assistant's name, and the whole page to everyone else. Another does the exact opposite. Most merchants do not know which one they are.
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Filters that only exist behind a click
37 of 135 Norwegian sites could not let an agent filter, sort or page through a listing. The cause is nearly always the same: the filter has no address.
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The price has to be in the markup, not in a script
On 102 of 135 sites there was at least one category we could not assess at all — overwhelmingly product data, because none was machine-readable anywhere we could reach.
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What llms.txt does not do
97% of published llms.txt files received zero requests. Publishing one changes nothing on its own — and some of the other files in the same genre are actively harmful to publish wrongly.